The busy woman's ad.......

After reading Nikevoulition I really saw things in a different light, Nike went through so much to because deeply embedded in the inner cities and it paid off big time! I found many ways that advertisements crawl into the heart and body of the people who look at them. The most compelling was a jewelry ad that shows a blond woman playing chess, the tag line: "pretty smart". At first I couldn't' even tell it was an ad for jewelry. Interesting, but obviously it is aimed at all those blond woman out there that walk around with a stigma that they are dumb until prove otherwise. The dumb blond jokes go on everyday. And of course with the jewelry she looks beautiful, and now she can play chess. That was so blatantly obvious to me.

The general ambiance I choose for this blog was appealing to the working woman. The woman of today is a woman who works full time and takes care of her family. I found 3 ads that would catch that type of woman's eye and giver her praise yet she can also relate to the ad because of her crazy life. Though there is no fear here every woman who lives this life fears she isn't doing a good enough job juggling everything, so praising this woman through advertisements is smart, catches her attention and makes her feel appreciated, in a world that ignores her struggles sometimes.
Ad #1 Blue Diamond Almonds, this shows a tri-picture:three pictures in one the top half of the woman has a construction hat on and a nice jacket, the middle part has casual clothes on with a toddler boy hugging her leg, and the bottom shows nice athletic legs with running shoes on. The tag line "More than a snack", then it goes on to say, "you are doing more these days, why not pick a snack that does more". This insinuates many things, first you are doing more these days, this is true through the decades a woman does so much more now, career, motherhood, and taking care of herself. The picture is laid over a blue print that says more than an engineer, another way to prove that woman are capable of anything these days. I guess fear could be interpreted if a woman wants to look and act this way she should eat these nuts as a snack.

Ad #2 Playtex tampons this ad shows a business dressed woman running from what looks like an office in the background. The tag line reads "Slow down on heavy days? Not anymore." This ad appeals to the working woman who cannot slow down just for their period. But so many times it is hard to deal with life when you are dealing with a heavy period and all of our responsibilities. Of course she is beautiful and young looking, and happy all the things that our periods seem to strip us of when we have them. But this ad pleads to the working woman who is constantly running from place to place trying to keep up with life, school, kids and everything else a working woman has to deal with. The last thing we want is to slow down for a heavy period.

Ad #3 Monistat Yeast Infection Medication this ad shows again a working woman in her home sipping coffee, reading a note as if she is ready to run out the door. The tag line reads "You do three things at once. Now we do too." Woman are busy, always, we are multitaskers men usually aren't and woman always want that recognition but rarely get it. Also woman HATE a yeast infection, and the side effects that come with it. The woman in the ad is dressed in a tight black skirt, something no woman with a yeast infection would or could wear, however this ad insinuates that if you use this cream your infection is cured faster even with the worst symptoms. So for a multi-tasking working woman, what a better medication but one that does the same. And we woman do this with success, so this medicine must too. That is the message I get, also that I will be cured from this horrible inconvenient infection quickly.

I really like the essay by Neil Postman also he brings up such great points. Many times in ads we are instilled with fear of our actions, and there usually is a solution. Most of the time we are given a way to be better and ultimately live our lives free of sin, I think that his points are true in many ads about relating things to religion. Even if you aren't a religious person most people don't want to sin or be looked at as a sinner, simply in the public eye. I guess you can tell the era in the ring around the collar example. Obviously the guy never did his own laundry, now a days the woman could look at the man and say, you don't like it do it yourself!